Do keywords in a domain name increase search engine optimization ranking? (Video)
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Do keywords in a domain name increase search engine optimization ranking? (Video)
| "How would you explain the power of keyword domains |
| to someone looking to take a decision what kind of domain |
| to go for?" |
| So what [? McDot ?] |
| is referring to is that if you're registering a new |
| domain name, so you want to try to compete in some |
| particular niche within SEO, you can take a couple |
| different strategies. |
| You can go for something really brandable, like Twitter |
| that people will remember, but isn't necessarily keywords in |
| the domain name. |
| Or you can go for strictly the keywords in the domain name. |
| And people do it with all kinds of different areas. |
| So, buyviagraonline.org or buyviagraonline.net. |
| So different people have reasonable disagreements about |
| whether it's better to shoot for a keyword- laden domain or |
| a domain that doesn't necessarily have the keywords |
| in it, but is a little more brandable. |
| So some things to think about. |
| It's definitely, definitely possible to succeed without |
| having keywords in your domain. |
| Think about some of the big successes there are. |
| Zynga. |
| Nothing in that domain name says social or gaming or |
| anything like that. |
| Twitter, Facebook, Google, Yahoo!. |
| I mean, the names that are brandable, the names that you |
| instantly can recall when you think about, tend not to be |
| those keyword-laden domains. |
| Now on the keyword side, one advantage that they might have |
| is that if you're referring to the name of the business, you |
| might link to it and then you might link to it with the same |
| words that are in the keyword. |
| So it's a little bit of a toss up, it depends on what your |
| goals are, what things you're interested in. |
| For me, I tend to lean a little more towards things |
| that are brandable because, for example, if you have 15 |
| sites about Android and they all have Android, Android, |
| Android, Android, it's going to be a little hard to |
| remember to rise above the noise, to rise above the din. |
| Whereas if you have something that's a little more |
| brandable, then people are going to remember that, |
| they're going to be able to come back to it. |
| Even sites like TechCrunch, nothing in |
| there says tech news. |
| Even weird URLs. |
| Hacker News has news.ycombinator.com. |
| Reddit has nothing about this is really |
| interesting social news. |
| Digg, very brandable URL. |
| So if you think about you're trying to shoot for a big |
| success, sometimes going for something a little more |
| brandable can be good. |
| Now if you're still on the fence let me just give you a |
| little bit of color that we have looked at the rankings |
| and the weights that we give to keyword domains. |
| Some people have complained that we're giving a little too |
| much weight for keywords in domains. |
| And so we have been thinking about adjusting that mix a |
| little bit and sort of turning the knob down within the |
| algorithm so that given two different domains, it wouldn't |
| necessarily help you as much to have a domain with a bunch |
| of keywords in it. |
| So those are some of the factors. |
| That's how I'd explain the trade-off, if you're looking |
| at starting a new domain and you're trying to figure out |
| which way to go. |
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